Well, to be honest with you, I don’t know as I don’t write perfect blog posts but I write pretty nice ones and so I would like to share and explain with you how I do, so hopefully, I can help and inspire you to do the same.
First, you need to brainstorm. Ask yourself:
- What am I going to write?
- Why? What’s the purpose? (educational? entertainment? informative?)
- To whom am I addressing my blog post?
These are the initial questions you need to ask yourself before you start writing. Maybe you have already a nice idea but ask these questions to help you built the story in a nice way.
Then work on the title. Or not yet. This is actually something that if you don’t have the inspiration at the beginning, wait until you’re done with your post and then work on the title.
A nice trick is to use Google to help you with inspiration and to show you which keywords work best.
For instance, if you want to write a mashed sweet potato recipe here are a few ideas:
So if you are stuck, use Google.
1. What about the main content then?
My suggestion is to try and have a beginning a middle and an end.
Break it down in small paragraphs. Some people do that, others don’t. I personally like small paragraphs as they are easier in the eye.
Additionally, having small paragraphs gives you the advantage and the possibility of using a heading before them (not on every single one) which can help with SEO. Headings can include good keywords that Google can pick up when people are searching for something similar, so why not do that as well?
Use your own personal style while writing. I believe you should try and resemble your voice. Don’t make it too professional if this isn’t you. I try to keep a friendly and casual tone on this blog. I don’t always succeed so I’m going to put a smiley here so you can see that I’m super friendly and super casual 😀
2. Let’s talk about blog posts images
Use images and use nice ones. Do you have a smartphone? Perfect. You can take great pictures with it. Experiment with light, with different angles so that you can create interesting images.
This is a picture I took:
If you are not good with photography there are many tutorials online that can help you become better. Youtube is a great search engine for photography tutorials so give it a go.
Here are some results that might help you: https://www.youtube.com/results?search_query=how+to+take+photos+for+your+blog+with+your+smartphone
Additionally, if you don’t want to try that then you can read my post where I explain how to find attractive images for your site. I explain how to create your own fancy images using Canva but in short, it’s mostly about finding nice quality images from the following website:
There I can find pictures like this:
I’m not affiliated with this website, I just discovered it recently and I love it so I’m sharing it with you 🙂
3.I have written a great post and included killer images, now what?
Proofread it! Again, and again. Ask a friend if possible. I do it all the time. My poor sister has read most of my articles, whether she likes it or not 😛 but she can easily spot mistakes that I have missed.
A new pair of eyes can spot mistakes easier than us because we have the text in our heads and somethings as we read it our eyes get tricked by our brain.
Pro tip: install Grammarly. I’m not affiliated but I love it. It has a premium version, but the free version is amazing for correcting the most common grammatical and spelling errors.
Remember the post categories
Also, make sure you have categories and tags that are related to your article. If it’s a recipe I suggest having a main category “Food” or “Recipes” and tags like “sweet potatoes” etc.
Once you are done with proofreading it hit that amazing PUBLISH button.
Use Social media to promote your blog post
Once you have published it share it to all the social media platforms you use. Twitter, Facebook, Instagram (take a picture of that blog post or share the image and put the link on your bio) and definitely Pinterest.
I see a lot of activity in Pinterest so I suggest that if there was only one place you could share that has to be Pinterest.
In its basic form, this is pretty much the process of a blog post. There are more things that you can do such as in-depth keyword research to see what’s trending and what people are searching for but if you are just starting, then the above process is perfect to get you started and help you learn.
If you have more questions regarding writing the perfect post, or anything related that you want me to cover, let me know in the comments.
See you next time.